Ridiculous Ads Again

ahh.....the sadistic critique in me has risen once more. Well, don't blame me....I have food for thought ;) While last time it was the 'Extended Stay Hotels' group this time it's a candy ad (in print) for Marbles sour candy (from Mentos). Have a look at the ads below.



I'm surprised at the idea of beings puking as an effect of the candy, which ironically has the USP of being an extremely sour candy. The ad was designed by Ogilvy and Mather, Mumbai, India, one of the wittiest pros in creative advertising. They had a sour candy campaign earlier for a gum named 'Centre Shock' and it was simply terrific. Witty humor punched into a punky storyline was blended absolutely perfectly with the product USP.

This is a funny concept; sure it is.....but not for a product that we are trying to entice people to eat/chew/whatever. Yukkkk!!
I love the idea of getting creative and wild with concepts when designing ads for not-so-serious products like gum, but hey, let's tug-on somewhere.