Shotguns in the world of Advertising ;)

First it was Coke and Pepsi; sometimes Burger King took a shot at McDonald's, Kingfisher Airlines aimed at Jet Airways, and recently Horlicks & Complan, two health-drink majors in India, slung mud at each other. And now we have the newest entrants in the arena of Comparative advertising. Well, these are more vague in terms of what they are trying to sell, but they are big players and assuming people already know what they're selling, they could take this risk.
It's a lovely set of ads, witty and serving their apparent purposes of attempting to deface each other in front of their target consumers. Take a look.